Suita Electric - PT Unitronic Jaya

SUITA Electric merges with INNO Instrument

We're proud to announce that SUITA Electric has officially merged with INNO Instrument, marking an exciting new chapter in our shared journey. This strategic move brings together SUITA’s trusted Power Test & Measurement expertise and INNO’s leadership in optical communication - offering partners an expanded product portfolio, improved global support, and greater long-term value.

Two Strong Brands Join Forces

Founded in 2017, SUITA Electric quickly gained industry recognition for its simple and intuitive tools designed to support professionals in the field of test and measurement. INNO Instrument, on the other hand, is an established name in the optical communication industry, backed by strong financial foundations, advanced manufacturing capabilities, and a global distribution network.
This merger represents more than just a consolidation of assets – it is a strategic alignment that enables faster go-to-market execution and offers customers around the world access to a complete portfolio of equipment and services.

Operational Changes and Brand Integration

As part of the merger, the SUITA brand will be fully integrated into INNO Instrument. To maintain clarity and continuity, all existing product model names will remain unchanged, but the SUITA logo will be replaced by the INNO Instrument brand across all future products and communications. Additionally, manufacturing operations will transition from Japan to INNO Instrument’s modern production facility in Malaysia. Malaysia has already proven to be an effective base for telecom manufacturing, and this move is expected to enhance production efficiency and scalability.

Innovation and Expansion as a Shared Vision

The merger between SUITA Electric and INNO Instrument is a clear example of two complementary organisations coming together to achieve shared goals of growth, innovation, and long-term industry leadership. In an increasingly competitive and fast-paced global market, strategic consolidations like this are essential to delivering better value, faster innovation, and stronger customer relationships.

Benefits for the Market and Customers

New and existing clients will now have access to a broader portfolio that includes fusion splicers, cleavers, OTDRs, and a full suite of telecom tools and accessories. With regional offices in the United States, United Kingdom, Germany, Malaysia, Indonesia, India, and China, the company will offer faster, more localised support worldwide. Combined resources and scale will allow for more competitive and adaptable pricing strategies. A unified global marketing approach will drive increased brand visibility and lead generation across multiple regions.